Wednesday, March 14, 2007


An interested visitor who has been strolling through
your site has finally come to just what she is looking
for and is about to make a purchase. It's a sunny
afternoon, and her cat, who happens to be sitting on
the moss under the visitor's large fifty-year-old
snow-rose bonsai tree, suddenly jumps down, and
the priceless tree topples over.

In the blink of an eye, your visitor exits your site,
and your sale is dust - unless you have had the foresight
to utilize an autoresponder that has captured her email
address. If you have installed an autoresponder, you can
then follow-up with her, and in all probability, make the
sale when the poor woman has finished repotting her
precious bonsai.

Autoresponders are remarkable, versatile programs that
do so much more than just automatically answer your
email. Here are a few ideas that will help you to
creatively and productively use your autoresponder to
transform the casual visitor into a profitable customer.
Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders
will manage subscriptions and follow-up with interested
prospects. Your newsletter can keep your visitors
informed about your services or products, while building
your reputation as a credible expert in your particular

2. Publish a newsletter only for your affiliates. Inform
them of current sales you are running and of promotional
material that your affiliates can use themselves to
increase their commissions. Include tips, advice, and
techniques that your affiliates can use to successfully
go out and promote your business.

3. Write reviews. Cover books, software, music,
e-books, movies, etc., and put each review in an
autoresponder. Review your affiliate programs,
using a link to your affiliate's page in your

4. Distribute your articles. Writing and distributing
targeted articles is a powerful tool to build your
business credibility, bring traffic to your site, and
increase your sales potential. If your articles contain
valuable information, many editors will print what is
known as a resource box for you. A resource box
contains your bio and a brief description of your
service or product. It can also contain your
autoresponder address. Let's say you've written
fifty articles. Put them on separate autoresponder
accounts and create a master list that contains
the titles of each article, the autoresponder address,
and a brief abstract. Then promote your master list.
Additionally, include your publishing guidelines so
your affiliates can add their articles to your list,
increasing the number of writers who are represented
in your article list.

5. Create mailing lists. Inform subscribers to your
articles when you've written new ones that they may
want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure
repeated exposure of your message, which has been
proven to effectively increase sales. In your ad,
put your autoresponder address where a visitor will
be exposed to numerous marketing materials. This
multiplies the chances of converting visitors
into customers. For example, if you're selling
a particular product, put testimonials about how
spectacular it is on your autoresponder, and add
a detailed, enticing description of your product.

7. Distribute advertising. Let's say you sell
advertising on your website or in your newsletter
or e-zine. Set your autoresponder to send the
information about rates and how to place an ad
automatically to all prospects' email addresses.
Then have your autoresponder follow-up. It can
also send notification of any special deals you
are currently offering.

8. Distribute an email course. Each day, have your
autoresponder send out another lesson. Just be sure
that each lesson has quality content - not a sales
pitch. Your content will do the selling for you,
and will do it much more effectively. You can include
tips centered on a different topic for each lesson,
illustrating how your product will benefit the reader.
Include the tangible benefits the visitor will reap
by purchasing your product. Make sure to include a
paragraph or two at the end of each lesson enticing
your prospect to consider making a purchase.

9. Automate a reminder about your service or product
after a visitor has completed your course. This will
increase the possibility of sales from visitors who
have taken your course but are dragging their feet
about actually making a purchase. You can also use
these reminders to promote new products or
services, and the products and services of your
affiliate programs.

10. Distribute free reports. This gives your visitor
an idea of the type of information you can provide
and the quality of your product or service. Make sure
these reports are not sales letters or you will more
than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the
answers in an autoresponder. Your visitor will then be
motivated to request your autoresponder, and you will
have a record of the visitors' email addresses who took
your quiz. Or create a contest and have any visitors
that enter send their responses to your autoresponder.
Your autoresponder can be set-up to send them a
confirmation of their entry.

12. Offer a trial version of your product. Give
your prospects a sample of your ebook, course,
software, membership, etc. People who are exposed
to a little taste often end up wanting the whole
pie. You can also capture their email addresses
when you offer them a free trial from your website.
Set up your autoresponder to give instructions on
how to obtain their free trial, and then make sure
to follow-up to try and close the sale.

13. Link to hidden pages on your autoresponder.
For example, a hidden page could be your affiliate
page that contains graphics, promotional articles,
and text links that interested affiliates can make
use of. Inform visitors that they may have free access
to your affiliate page by simply requesting your
autoresponder. You will then gather a list of visitors
who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a
request form for visitors to be notified of special
offers or discounts in the future. This creates a
very effective mailing list that contains the names
of people who are already your customers.

15. Put your links page on your autoresponder. It
should contain up to fifty links that would be
of particular interest to your visitors. Make sure
to add your own promotional copy at the top or
bottom of this page.

Now that you have proof that autoresponders can be
used creatively, see if you can come up with some
brilliant ideas of your own!

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